— Stratégies Grand Prix 2015 celebrates Baume & Mercier’s new film featuring the Classima Collection by awarding the "coup de cœur du jury" prize for its digital campaign.
The "Life Is About Moments" international campaign, designed by the agency Mazarine Mlle Noï for Baume & Mercier, turns its spotlights onto the Classima collection. The Swiss brand has always celebrated unforgettable moments in life such as graduation, first professional successes and initiation in the great world of luxury watchmaking.
This new campaign transcribes these significant moments through a film with a distinct cinematographic accent, directed by Emil Moller, that embodies the spirit of the Classima collection, initiatory watches much appreciated by the younger generation.
For the last ten years, the Stratégies Grand Prix has honored the campaigns of renowned French and International luxury brands. The jury was composed of emblematic professionals and experts of the luxury world, from both in-house and agencies.
Two other prizes have been recently awarded to the Classima collection:
- The “Best New Classic” Award organized by Lifetime by Forbes, Romania.
- The Chrono Award in Gold was awarded to the Classima in the category “Special Ladies”, organized by the Austrian magazines “Trend” and “Format”.
For the last ten years, the Stratégies Grand Prix has honored the campaigns of renowned French and International luxury brands. The jury was composed of emblematic professionals and experts of the luxury world, from both in-house and agencies.
Two other prizes have been recently awarded to the Classima collection:
- The “Best New Classic” Award organized by Lifetime by Forbes, Romania.
- The Chrono Award in Gold was awarded to the Classima in the category “Special Ladies”, organized by the Austrian magazines “Trend” and “Format”.
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