Jorge discovered his passion for the piano at the age of 15. Spurred on by his belief that music can change lives, he decided to create the Crescendo con la Musica Foundation, whose goal is to make music accessible to underprivileged children in Mexico.
Jaeger-LeCoultre supported the charity gala for Crescendo con la Musica, which took place on 13 June 2016 at the Bâtiment des Forces Motrices in Geneva, with artists such as opera singer Natalie Dessay, pianist Philippe Cassard, and two principal dancers from the Opéra de Paris, Aurélie Dupont and Hervé Moreau. They performed together in a journey through dance and Replica Watches music to compositions by Schubert, Mendelssohn, Duparc, Fauré, Bizet, and Liszt.