This edition celebrates a double anniversary: ten years of the publication and 85 years of the Reverso, the iconic watches from the Grande Maison. A volume packed with surprises in which photos and words enable us to view reality from a new angle.
For the past ten years, Jaeger-LeCoultre has been highlighting the art of photography in its Yearbook. A guiding theme is present for this special edition: revealing that which is not immediately apparent, that which surprises, just as the Reverso has been doing for 85 years by swivelling to show another face.
The publication itself is unexpected, you have to flip it over to continue reading. A first section invites readers to explore countless hidden sides of life through attractive and disconcerting photographs shot by different artists such as Georges Rousse, Yang Yongliang and Viviane Sassen among others, while the second gives pride of place to the two faces of the Reverso by celebrating its Art Deco inspiration and then allowing pairs of artists to express these twin facets.
The Yearbook is available from Jaeger-LeCoultre Boutiques.
 
The Yearbook Ten cover celebrating ten years of the publication and 85 years of the Reverso. © Jaeger-LeCoultre Fake Watches UK