The Asian Football Confederation agreed a deal with TAG Heuer Replica Watches to be the Official Timekeeper and Official Watch of the Asian Football Confederation’s national competitions including the AFC Asian Cup in 2019 & the Asian Qualifiers Final Round to the 2018 FIFA World Cup. The brand‘s dynamic strategy of supporting football across the world and the support of Asian national competitions will start with the Asian Qualifiers Final round. 
The partnership includes the 17th edition of the AFC Asian Cup, the quadrennial international men’s football championship of Asia organized by the Asian Football Confederation (AFC).
Also included the Asian Football Confederation’s Qualifiers Final Round which acts as qualifiers for the 2018 FIFA World Cup, to be held in Russia for national teams which are members of the Asian Football Confederation (AFC).
The contract between TAG Heuer and AFC comprises the AFC Women's Asian Cup 2018, and the AFC Under-23 Championship 2020.
Founded in 1954, AFC is committed to the development of football in Asia, enhancing the friendship of the football countries in Asia. Its high standards and quality are only two of the characteristics which it shares with TAG Heuer, but these are not the only common values. Both partners boast extensive experience in their field, and trust in the importance of accuracy and precision in timekeeping.
Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Watch division said: "Football is the most popular sport in the world. Football is like a language between people or a religion. With football, we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches."
Dato Windsor John, the AFC General Secretary, said: “AFC’s competitions are growing in terms of competition and excitement, with more and more fans watching in the stadiums and on television and it is a testament to the strength of the game in Asia that we have agreed this partnership with replica TAG Heuer watches.